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Title: Examining the Effect of Cognitive Style in Individuals' Technology Use Decision Making
Other Titles: دراسة اثر النمط المعرفي على اتخاذ الأفراد القرارات المتعلقة باستخدام التكنولوجيا
Authors: Manar , A. Hassan
Keywords: Examining
Issue Date: 15-Mar-2012
Publisher: University of Palestine, Majallat Jamiat Filastin lil-Abḥath
Abstract: Investigations of technology acceptance by target users have received considerable attention from information systems (IS) researchers and practitioners. Several theoretical models and frameworks attempt to explain or predict a person's decision to accept a new technology. Of particular prevalence are the self-efficacy theory (SET) (Bandura, 1977), the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991), the innovation diffusion theory (IDT) (Rogers, 1995), and style/involvement model (SIM) (Doong & Wang, 2008). A review of extant literature suggests a common focus on the effects of individual characteristics, such as self-efficacy (Compeau& Higgins, 1995), innovativeness (Agarwal& Prasad, 1998), age (Morris &Venkatesh, 2000), intrinsic motivation, anxiety (Moore, 2002) and gender (Adnan& Others, 2009). The cumulative evidence from prior research suggests that these characteristics can affect people's attitudinal beliefs, perceptions, and assessments of a new technology. According to cognitive appraisal theory (CAT), individual cognitive traits, the social environment, and information use can affect a person's interpretation of an ambiguous environment (Skinner, 1995). Results from prior studies show that cognitive style can affect a person's decision-making and behavior significantly e.g., (Hunt & Others, 2004) and (Chilton & Others, 2005). Conceivably, people vary in their cognitive style, and such differences may influence their technology acceptance decision making.
Description: UNRWA, Gaza, Palestine
ISSN: 2410-874X
Appears in Collections:Journal

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